Effective Date: 09-06-2025
Website: www.mvpflavors.com
Entity: MVP Pickles (Hereafter referred to as “Company“, “we“, “us“, or “our“)

1. Introduction & Legal Basis

This Privacy Policy is published in accordance with:

• The Information Technology Act, 2000, and IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011

   

• The Digital Personal Data Protection Act, 2023 (DPDP Act) and all forthcoming amendments
• Applicable sectoral laws, e-commerce regulations, and consumer protection frameworks of the Government of India

This Policy governs how MVP Pickles collects, uses, shares, retains, and protects your data when you interact with us, whether via our Website, mobile platforms, customer service, WhatsApp, email, or future digital channels (e.g., apps, kiosks, IoT devices, etc.).

By accessing or using www.mvpflavors.com, you explicitly consent to this Privacy Policy and the lawful processing of your data as outlined herein. If you do not agree, you are advised to discontinue use immediately.

2. Scope of This Policy

This Privacy Policy applies to all current and future:

• Website users

   

• Customers

   

• Business partners

   

• Third-party service providers

   

• Agents or affiliates handling data on our behalf

It is applicable irrespective of jurisdiction and shall remain binding unless superseded by a more specific written agreement with you.

3. Categories of Data Collected

We may collect the following categories of Personal Data and Sensitive Personal Data or Information (SPDI):

a. Direct User Data

• Full Name
• Mobile Number
• Email Address
• Shipping and Billing Addresses
• Identity Verification Data (if mandated by law)

b. Transactional Data

• Order history
• Payment method (only tokenized/through RBI-compliant third-party gateways)
• Refund and complaint records

c. Technical & Behavioral Data

• IP address
• Browser type, device ID
• Geolocation (with permission)
• Clickstream and navigation behavior
• Cookies and session logs

4. Purpose of Data Collection & Processing

We collect and process your data for specific, lawful, and legitimate purposes including but not limited to:

• Order processing, billing, and shipping
• Customer support and grievance redressal
• User verification, fraud detection, and account security
• Personalized marketing, product recommendations, and remarketing
• Legal compliance, including tax, audit, and dispute resolution
• Internal analytics, market research, and platform improvements
• Future use in AI personalization, chat support, and loyalty programs (with consent)

We undertake to not process your data beyond the stated purpose, in accordance with the purpose limitation principle under Indian law.

5. Lawful Basis for Processing

Our data processing is backed by the following legal grounds under Indian privacy law:

• Explicit and informed consent under Section 5 of the DPDP Act
• Contractual necessity for service delivery
• Legal obligation, where required by government authorities or courts
• Legitimate interest, such as fraud detection or platform security

6. Consent Management

You have the right to grant, withhold, or withdraw consent at any time. Your consent shall be:

• Free, specific, informed, and unambiguous

   

• Granular, wherever applicable (e.g., marketing, profiling, cross-border transfer)
• Managed through our Consent Dashboard (available upon request or via user account login in future platform versions)

We maintain consent logs for audit and legal compliance purposes.

7. Data Sharing & Disclosure

We do not sell your data. Your data may be shared with:

• Trusted third-party service providers (e.g., payment gateways, courier partners, CRM tools)
• Regulatory authorities, on lawful demand
• Auditors or legal consultants, for statutory audits or dispute handling
• Future partners, subsidiaries, or acquirers, in case of a corporate restructuring

All third-party access will be governed by binding contracts and NDAs, ensuring data handling in compliance with Indian data protection norms.

8. Cross-Border Data Transfer

We currently process your data within India, but reserve the right to transfer it outside India in the future, subject to:

• Explicit user consent

   

• Adequate data protection measures in the recipient jurisdiction
• Compliance with DPDP Act rules and Government of India guidelines

   

You will be notified and have the option to opt-out of such transfers if applicable.

9. Data Security

We implement industry-standard security protocols and adopt Reasonable Security Practices as per Section 43A of the IT Act, including:

• SSL/TLS encryption

   

• Role-based access control (RBAC)

   

• End-to-end encrypted payment processing

   

• Regular server audits and vulnerability assessments
• Secure cloud storage with real-time monitoring

In the event of a data breach, we shall notify the affected users and relevant authorities within the legally prescribed time frame.

10. Data Retention

Your data will be retained:

• As long as required for the purpose for which it was collected
• For a minimum of 8 years, where required by tax, financial, or consumer protection laws
• Until statutory or contractual obligations are fully discharged

Data is safely disposed, anonymized, or archived after the retention period.

11. Rights of Data Principals (You)

As per the Digital Personal Data Protection Act, 2023, you have the right to:

• Access and obtain a copy of your data
• Correct or update inaccurate data
• Delete personal data unless restricted by law
• Withdraw consent for processing
• Opt-out of direct marketing and profiling
• File a complaint with the Data Protection Board of India, if needed

To exercise these rights, please contact our Grievance Officer (details below).

12. Grievance Redressal & Compliance

In compliance with Rule 5(9) of the SPDI Rules and DPDP Act mandates:

Grievance Officer
📍 MVP Pickles, Nandigama, Andhra Pradesh
📧 mvppickels@gmail.com
📞 7901698833

Complaints will be acknowledged within 48 hours and resolved within 15 working days, unless extended for lawful reasons.

13. Children’s Data

Our platform is not intended for children under the age of 13. If we discover that data has been collected from a minor without verifiable parental consent, such data will be promptly deleted.

14. Amendments & Policy Versioning

This Privacy Policy is subject to updates as per:

• Changes in business processes
• Legal or regulatory changes
• Introduction of new products or features

All updates will be published here with a “Last Modified Date” and will be effective immediately. Continued usage constitutes acceptance of the revised terms.

15. Contact & Communication

For any questions, data access requests, or legal notices, please contact:

MVP Pickles
📍 Nandigama, Andhra Pradesh
📧 mvppickels@gmail.com
📞 7901698833
🌐 www.mvpflavors.com

Disclaimer: This Privacy Policy is legally binding under Indian law. Any unauthorized reproduction, plagiarism, or misuse of this document is prohibited and may lead to legal action.